Dependable by default
Every product starts with the job it needs to do: hold up, fit the routine, and make the next cleanup easier.
Why us
The chore aisle needed a personality.
We make the basics people actually use, with the quality they need and the attitude they remember.
MY EX is a modern household essentials brand launching with strong, durable trash bags. We believe the everyday products that keep a home running should be reliable, affordable, and allowed to have a sense of humor.
No drama. Just better basics.
A few things we will not compromise on, even when the bin is suspiciously full.
Honest about the price
Quality should not feel like a special occasion. We are building accessible essentials for ordinary shopping lists.
Memorable on purpose
A little wit makes a familiar product easier to spot, easier to talk about, and more fun to bring home.
The roadmap
One strong start. More useful things next.
Trash bags are the beginning. As the brand grows, so will the lineup: paper towels, tissues, wipes, and other household essentials built for the same busy homes.
We are starting online, listening closely, and building toward the places people already shop. The goal is simple: become the household brand you recognize, trust, and do not mind seeing under the sink.
Shop trash bags